Union Green / Titleist

Play The Day as It Lies 

Titleist approached us to help them launch a new brand called Union Green aimed at the casual golfer, the muni militia, and the double bogey delegation. So we built a campaign around the insight that our audience takes everything recreation-related in their lives with a side of chill. Our answer was a brand launch concept built around a central request to golfers of all stripes: Play The Day as it Lies.

We couldn't take the traditional golf culture route so we found a home at the munis, the ranges, the 19th holes, the endless summer days that so many of our audience mix golf with.

Brand Launch / Social / Production

CREATED WITH OUR TEAM AT SIXSPEED