Lake Louie Brewing

Lake Louie Brewing had a brand that was growing dusty, and they recognized the need to draw a younger audience in order to compete with the booming craft beer business in Wisconsin. I led a team of designers in transforming the identity and packaging system into a bright & witty celebration of ‘sconnie lake life.

Lake Louie grew from the reputation of a legendary pond where local youths would go to skinny dip, including Lake Louie's founder. So, we leveraged a powerful insight of the 24-36 year old market that would serve as a guidepost for the brand character: Old enough to know better. Young enough to do it anyway.

Brand Design / Packaging Design / Digital / Social / Retail

CREATED WITH OUR TEAM AT MODERN CLIMATE