Catch Co.

F*sh Yeah!

Catch Co.’s DTC grassroots approach had reeled in 8 million monthly subscriptions to their popular Mystery Tackle Box and Karl’s Bait Shop sub-brands. But it wasn’t enough to support the awareness needed now that their products land in places like DICK’S and Wal-Mart. 

We created a big, bold campaign idea called F*sh Yeah! That understands the fundamental shift in fishing--that it’s not your Dad’s tackle box anymore. It’s diverse. It’s urban. It’s YouTubers chasing toads. It’s a lot of things that traditional fishing brands don't seem to understand, and we wanted to invite more into the party. Bonus zone: The idea proved big enough that Catch Co. launched the world’s first Bassmobile tour.

'Prototypes' - :30

'Karl's Way' :30

Basssmobile Tour Recap

The CatchCo. team took the F*Sh Yeah! idea on the road, fabricating and building the world's first bassmobile. With a few Catch Co. Pro Team anglers taking turns sleeping and pumping gas, they cast across the country dropping lines into bass tournaments, State Fairs, and followed the Fishing Gods everywhere the bite was on.

Creative/Web/Social/Print/Production/Lead Agency

CREATED WITH OUR TEAM AT SIXSPEED