Lake Louie Brewing

Lake Louie Brewing's brand was growing dusty, and they recognized the need to attract a younger audience in order to compete with the booming craft beer business in Wisconsin. I led a team of designers in transforming the identity and packaging system into a bright and witty celebration of ‘sconnie lake life.

Lake Louie grew around the lore of a mythical pond where local kids would go to skinny dip, including the brewery's founder. So, we leveraged a touchstone insight of the 24-36 year old market: Old enough to know better. Young enough to do it anyway. This was the glass we raised to rally the brand and brewery with a renewed sense of purpose and energy.

Brand Design / Packaging Design / Digital / Social / Retail

CREATED WITH OUR TEAM AT MODERN CLIMATE